About SMB Summit™

The third annual SMB Summit™ Conference is the one investment you should make for your company to get the strategic business and technical knowledge and build valuable peer relationships with other successful partners and vendors. Partners will get first hand information and knowledge on new products and services that supplement your customers' solution.

Philosophy

  • Build an event where Microsoft partners can make long lasting relationships and network with other partners, vendors, and Microsoft.
  • Focused and relevant content and training for SMB partners; primarily on Windows Server and its related technologies.
  • Work with partners who want to aggressively grow their businesses.
  • Deliver an experience that helps each partner get out of the conference what they need to grow their business by introducing them to peer groups and mentoring.

Audience

  • 300+ SMB Global SMB Partners
  • 70% Business Focus
  • 30% Technical Focus

Objectives

Each sponsor will receive a customized program that helps them meet their unique goals and deliver on four core objectives using a leveraged thru-partner marketing approach.

  • Provide sponsors with a way to increase brand awareness, preference and partner satisfaction
  • Accelerate the buying process of the sponsor's most desirable customers
  • Help technology companies reach the powerful $56.9 billion SMB market
  • Help technology companies achieve their SMB market customer acquisition objectives and leveraging the SMB partner channel

Partner Experience

SMB Summit™ is a unique business and technology summit with five innovative programs for the sponsors and partners in which to participate. Each program offers sponsors a powerful way to reach partners and provide the partners with a way to analyze business issues and the technology to solve them.

  • SMB Summit™ Conference: Focused business and technical content from experienced partners, sponsors and experts.
  • SMB Summit™ Town Hall: Thought provoking townhall discussions between partners, sponsors, Microsoft and analysts.
  • SMB Marketplace: An exhibit area where you can meet vendors and create relationships that will grow your business and give you the breadth and depth of the solutions your customers need.
  • CommunityNet: A secure community site that provides partners and sponsors with a way to keep developing customer relationships before, during, and after the event.
  • SMB Summit™ morning and evening workshops: For those partners who want more technical and deep dive information and are willing to lose sleep to get it, we have deep dive sessions in the morning before the conference and late into the night - Carpe Diem.

How to Participate

SMB Summit offers two simple turnkey solutions with packages ranging from $5k to $10K that enable you to scale up or down depending on your companies marketing objectives and budget.

  • Presenting sponsorship (Limit 6) – enables your company to garner visibility via engagement in four SMB Summit programs and the attendee marketing campaign. The Presenting Sponsorship option includes a speaking opportunity, handson lab opportunity and a turnkey exhibit. Pricing is $10K.
  • SMB Summit™ Exhibits participation (approximately 40 exhibits) – turnkey display in the exhibit area where 300 attendees can engage and evaluate your company's solutions. Turnkey system includes space, exhibit, Internet, furniture, signage and electrical. Pricing is $5K.

Please see the Participation Package document and the vendor agreement for full details.

Benefits

  • Tap into the powerful small and midmarket segment– a $59.6 billion market.
  • Build your brand and communicate key messages with infinite 1:1 marketing, branding and PR opportunities.
  • Garner exclusive access to information on customer purchase plans including time frame, budget ranges, authority and areas of interest.
  • Extend the life and effectiveness of the event by participating in the SMB Summit CommunityNet that willhelp build customer relationships long after the event is over.
  • Lower your event marketing spending and better focus on your objectives with a new pricing model that enables you to scale up or down depending on your companies marketing initiatives.
  • Turnkey exhibit solutions place companies on an even playing field where content & customer rather than logistics can be your focus (2 complimentary conference passes per vendor).
  • Get to know the SMB partners, gather critical customer intelligence and help your product planning teams.

A stable of trusted brands and experts

SMB Summit™ was developed and produced by real world partners and experts who specialize in working in the SMB Market.